Privacy Policy
Last Updated: February 2026
Introduction
Thought Shelf helps you make decisions. Your privacy matters to us. This policy explains what data we collect and how we use it.
What We Collect
We collect minimal data to provide and improve our service:
- Anonymous device identifier (a randomly generated ID stored on your device)
- Usage counts (how many times you've used AI analysis features)
- Timestamps of when analyses were run
- Anonymous engagement milestones (e.g. whether you created a dilemma or used analysis — never the content itself)
We do NOT collect: your name, email, location, IP address, or any content you enter (dilemmas, options, considerations, or any personal text).
How Your Data Stays Private
- By default, all your decision content (dilemmas, options, considerations, values, goals) is stored locally on your device
- If you choose to share a dilemma, only that dilemma is uploaded to the cloud. You can remove it anytime.
- Shared dilemmas are only accessible to people you give the link to
- The anonymous device ID cannot be used to identify you personally
AI Analysis
- When you use the AI analysis feature, your dilemma content is sent to OpenAI for processing
- This data is used solely to generate alignment suggestions and is not stored by us
- OpenAI processes data according to their own privacy policy
Third-Party Services
We use the following third-party services, each with their own privacy policies:
- Firebase Authentication (optional account creation)
- RevenueCat (manages in-app purchases)
- OpenAI (AI-powered analysis)
Data Retention & Deletion
- Anonymous usage data is retained to manage free tier limits
- You can delete all local data from the app's Profile settings at any time
- This removes all your decisions and preferences from your device
- Server-side deletion requests are processed within 30 days in accordance with applicable data protection laws. In most cases, deletion occurs immediately.
- Certain records may be retained where legally required (for example, transaction records for accounting or fraud prevention). These records do not contain your dilemmas or personal content.
To request deletion of your server-side data, visit our data deletion page.
Children's Privacy
This app is not intended for children under 13.
Changes to This Policy
We may update this policy from time to time. Changes will be reflected in the app and on this page.
Contact
For privacy questions, contact us at support@timbrestudios.co.uk.